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August 09, 2006 This Week:
© 1998 - 2006
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In the motorcycles segment, sales in the first seven months of 2006 reached 65,136 vehicles, which is slightly below last year´s figure (67,164/-3.0%). Monthly comparison: in July 2006, BMW Group sales reached 102,452 automobiles. This is the second-best sales result that the company has ever achieved in a July. Only in July 2005 was an even higher figure recorded, at 110,957 vehicles sold. Due to a series of special effects, the figure is thus 7.7% below the record sales levels for July 2005, as planned: the new generation of the BMW 3 Series Saloon was fully available worldwide in July 2005 after its market launch in March 2005. Compared to July 2004 this had led to a leap in sales of 47.8% to 28,137 units in July 2005 (prev. yr.: 19,038). This unusually high base figure was not quite maintained in July 2006 (-10.7%) when 25,141 deliveries were recorded. In addition, further model cycle-related special effects relating to the BMW brand meant that the monthly figures did not reach the same levels as last year. The new generation of the BMW 3 Series Coupé will be delivered to customers from September 2006. The predecessor model was therefore only available to a limited extent in July 2006. This led to a drop in sales of 54.0% to 1,080 automobiles compared with the same month last year (2,348 deliveries). The BMW X5 is coming to the end of its model cycle. For this reason, there was an above-average decline in sales in July of 37.1% to 5.514 automobiles. A model upgrade was announced for the BMW X3 from September. Here, sales reached 7,661 units, which is 18.9% below the previous year's level (9,448 automobiles). For the MINI brand, the measures in the Oxford plant mentioned above continued to restrict supply in July, thus depressing sales somewhat: the number of vehicles delivered fell in July 2006 by 7.7% to 15,804 compared with 17,124 in the same month last year. In July 2006, Rolls-Royce exceeded the previous year's level with 51 Phantoms delivered to customers by 13.3%. In the motorcycles segment, the number of units delivered in July was 9,031 units (prev.yr.: 9,877/-8.6%). (August 7, 2006)
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