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PSA Peugeot Citroen : Sales 1998 - 2002
2001
PSA Peugeot Citroën has exceeded its sales target of three million vehicles for 2001, with strong growth lifting worldwide sales to 3,134,000 units from 2,816,000 in 2000. At a time when global demand contracted by 1.2%, the performance represented an 11.3% increase over the prior year and helped to raise total growth in unit sales to nearly 50% over the past four years. The increase was driven by strong demand for Peugeot and Citroën vehicles, as both marques again set sales records in 2001.PSA Peugeot Citroën is the world's sixth-largest automobile manufacturer, with more than 5.4% of the global market and the strongest growth of any broadline carmaker in 2001.Highlights of the year
A total of 2,510,000 Peugeot and Citröen cars and light commercial vehicles were registered in Western Europe in 2001, an increase of 10.1%. The Group's market share rose in all the major Western European markets and widened by 1.3 points to 15% in the 17-country region. PSA Peugeot Citröen is the market leader in France, Spain, Belgium and Denmark and ranks second in the United Kingdom, Portugal, the Netherlands and Greece. In France, sustained demand for Peugeot and Citroën cars and light commercial vehicles led to a 12.7% rise in registrations and a more than two-point increase in market share to 34%. Sales rose by 1.8% in Spain, maintaining the Group's number one position with 22.2% of the local market. Citroën, which ranks second in passenger cars and first in light commercial vehicles, reported a near-record 200,000 registrations. The Xsara was once again the country's best-selling car. In the United Kingdom, sales growth of 21.9% lifted PSA Peugeot Citroën into second place among the country's carmakers, with a market share of 13.7%. Peugeot sold more than 221,000 vehicles, easily surpassing the previous year's record and consolidating its position as the market's number three marque. Thanks to an exceptional 47% increase in sales, Citroën set a new record with 151,000 registrations of cars and light commercial vehicles. In Germany, where the market contracted by a slight 1%, registrations of PSA Peugeot Citröen vehicles rose by 6.4% to 171,000 units. The Group now holds 4.8% of the market. Outside Western Europe Sales by outside Western Europe rose by 22.7% to 590,000 units, of which 415,000 Peugeots and 175,000 Citroëns. They accounted for 18.8% of the consolidated total, versus 17% in 2000. The Mercosur countries experienced highly contrasting economic trends during the year, but PSA Peugeot Citroën sales continued to grow, rising 7.8% overall for a market share of nearly 4.5%. Some 83,000 vehicles were sold, including 60,000 Peugeots and 23,000 Citroëns. Registrations were up 57% in Brazil, where the market grew by only 6.8%. In Argentina, where demand dropped by more than 41.5%, market share nevertheless improved by nearly three points despite a 30.6% decline in sales. On February 1, the Group inaugurated its Porto Real manufacturing center in the state of Rio de Janeiro, Brazil, where the Peugeot 206 and Citroën Xsara Picasso are now being produced. In Central Europe (Poland, Hungary, the Czech Republic, Slovenia, Croatia and Slovakia), unit sales rose 17.6% to 95,000 despite an aggregate 12.6% decline in demand, enabling the Group to hold 10.5% of the market. In Iran, Peugeot reported very strong growth in CKD billings, which rose to 105,000 units from 46,000 in 2000. Citroën volumes were stable in China, where 54,000 ZX Fukangs were registered during the year. In November 2001, a memorandum of understanding was signed with Dong Feng Motors. This second phase of cooperation between the two companies should lead to substantial increases in the production and sale of Group vehicles in China through the introduction of new models, including from the Peugeot marque.. In Japan, where the Group recorded spectacular growth of more than 50% in 2000, sales continued to increase in 2001 in a flat market, rising by 11% to 14,000 units.
January 25, 2002 (Source: PSA)
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